Your answer
SIGNAL
S$6,800
One ad, built around an original character we create for you. Ready in about a week. You own it, and we're finished.
See what's includedAdvertising for Singapore & Malaysia businesses
Do you need an ad, or
do you need
advertising?
Those are two completely different purchases, and buying the wrong one is expensive. Answer two questions and we'll tell you which is yours.
Question 1 of 2
Which sounds more like you?
Does a real, recognisable person need to be in it?
Your answer
PRESENCE
S$11,800
One ad with real, licensed performers on screen. Two weeks. You own it, and we're finished — come back whenever you need the next one.
See what's includedYour answer
REACH
S$5,500
We become your advertising team for a year. Three ads, the same faces locked to your brand, and a monthly report on what your competitors are doing about it.
See what's includedThe only distinction that matters
Buy a thing, or hire a team.
Everything else — which faces, how many markets, how long the rights run — is detail underneath this one choice.
You buy an ad
SIGNAL · PRESENCE
We make it. You own it. We're done. Come back when you need another, and we start fresh.
- One payment, one delivery
- No commitment beyond the job
- Good for launches, promotions, one-time campaigns
- Good for trying us out
You hire a team
REACH · 12 MONTHS
We become the people responsible for your advertising. Three ads across the year, plus we watch the market for you every month.
- Three ads included, more at S$8,000 each
- Same faces working for you all year — competitors locked out
- Monthly competitor report and message recommendations
- Same price per ad as buying one-off
One ad · Original character
SIGNAL
For the business that has never advertised properly, or has one video it's quietly embarrassed by. Cafés, clinics, retailers, salons, services, small online brands.
S$6,800
- One 30-second ad, plus a 15-second cut
- 16:9 and 9:16 — social, YouTube, in-store screens, display
- One designed environment, 3–4 shots
- An original character created for your brand
- Licensed music, cleared for commercial use
- One language, professional voiceover
- Two rounds of revisions
- AI disclosure wording and provenance record, handled
What you're actually paying for
The difference between a cheap video and a good ad isn't the camera. It's whether anyone composed the shot, chose the light, and cut it with a sense of timing. That's what we've done for thirty years. The tools are just how it gets made now.
Before you buy
Your character is original but not exclusive. If a face people recognise matters to you, start at PRESENCE. If you want a good-looking ad running next week, this is right — and we'll credit the difference if you upgrade within 90 days.
One ad · Real licensed performers
PRESENCE
For the business already advertising that still looks like a business rather than a brand. You're competing with companies that have faces people recognise.
S$11,800
Everything in SIGNAL, plus
- One or two real performers from our licensed roster, with consent documented
- Likeness rights for 12 months across Singapore, digital and out-of-home
- 2–3 designed environments, 6–8 shots
- 30-second, 15-second and 6-second cuts
- Every ratio — 16:9, 9:16, 1:1, 4:5
- Two languages, voiceover and subtitles in each
- Broadcast-specification master, ready for television
- Three rounds of revisions
Why this is the one most businesses should buy
On a filmed shoot, putting a professional performer on screen means paying them for a full day, plus a usage buyout, plus casting, plus fittings — before a single frame exists. That's why small brands don't use talent.
Here the performer never has to be in the room. You license the right to use their likeness, and that's all.
Straight answer on exclusivity
Your performer may appear for other brands, but never in your category. We track that as part of the service. If you want competitors locked out entirely for a year, that's REACH.
Twelve months · Your advertising team
REACH
For the business where advertising is a real part of how you grow, and nobody currently owns it. You'd otherwise be hiring a marketing manager — who still couldn't make the ads.
S$5,500
Across the year you get
- Three complete ads, spread across the year so your advertising stays fresh
- Additional ads at S$8,000 each, any time — a 32% discount
- Two performers on licence for the full year, category-exclusive — your competitors cannot use them
- Rights across Singapore and Malaysia
- Market survey and customer research at the start
- Monthly competitor report — what they're advertising, what changed, what you should say back
- Quarterly message refresh recommendation
- Up to four language or market versions
- All cutdowns, ratios and broadcast masters included
Same price per ad. Plus a marketing department.
Three separate PRESENCE ads would cost S$35,400. REACH is S$66,000 — but roughly S$36,000 of that is the three ads, which works out at about the same per ad as buying one-off.
The rest buys a year of market intelligence and exclusive talent. A marketing manager costs S$5,000–7,000 a month and still can't produce the work.
Why extra ads are so much cheaper
Your performers are already licensed for the whole year, and your brand world is already built. A fourth ad reuses both — so we can price it at S$8,000 instead of S$11,800 and it's still worth making.
Side by side
What actually differs.
| SIGNAL | PRESENCE | REACH | |
|---|---|---|---|
| Price | S$6,800 | S$11,800 | S$5,500/month |
| Commitment | None | None | 12 months |
| Ads | 1 | 1 | 3 included |
| Extra ads | Full price | Full price | S$8,000 |
| People on screen | Original character | 1–2 real performers | 2 real performers |
| Talent rights | — | 12 months, Singapore | 12 months, SG + Malaysia |
| Competitors locked out | No | Your category only | Yes, contractually |
| Languages | 1 | 2 | Up to 4 |
| Broadcast master | +S$600 | Included | Included |
| Market monitoring | No | No | Monthly |
| Turnaround | 5–7 days | 10–12 days | Ongoing |
The part nobody else will tell you
Paying more does not buy better AI.
The technical ceiling is identical in all three. More money buys more rights, more ads, more markets and more of our time. It does not buy things the technology can't do yet. So here's what we won't sell you at any price.
No dialogue to camera
Lip-sync is close but still reads as dubbed. Your audience will feel it even if they can't name it. We build to voiceover instead — better advertising anyway.
No sustained performance
Human presence holds beautifully for a few seconds at a time. Longer and it drifts. We cut to the strength rather than pretend the limit isn't there.
No complex hand work
Simple single actions are fine. Intricate handling is the most common way AI video gives itself away, and we won't ship it.
When you should hire a film crew instead of us
A founder or spokesperson speaking directly to camera. A testimonial. Anything where a specific real person's presence is the message. Complex demonstrations of how a product physically works. All of these are easy with a camera and a crew — and we'll tell you what that costs, because we've been quoting those for thirty years. We'd rather lose the job than sell you something that undermines you.
Questions people actually ask
Straight answers.
What's the real difference between PRESENCE and REACH?
PRESENCE is one ad — you buy it, you own it, we're done. REACH is a year of us being your advertising team: three ads, the same faces working for you throughout, and a monthly report on what your competitors are doing. One is a product, the other is a relationship.
Can I start with one ad and move to REACH later?
Yes, and most businesses should. Buy a PRESENCE ad, see whether it works, then commit if it does. We'll credit part of it against your first REACH year within 90 days.
Are these real people?
In PRESENCE and REACH, yes — professional performers who have licensed their digital likeness to us with consent documented. In SIGNAL it's an original character, and we say so plainly.
Do I have to disclose that it's AI?
Yes, and the rules in Singapore are tightening. It's included in every package — wording, placement and a provenance record you can produce if anyone asks.
What happens at the end of a REACH year?
You renew, or you don't. The ads remain yours. The talent licence ends unless renewed, so if you want to keep running ads with those faces you'll need to extend — we'll tell you well before it lapses.
What if I don't like the ad?
You get the revision rounds in your package, and changes are regenerated rather than re-shot — so revisions cost days, not thousands. We'd rather go again than deliver something you'll bury.
How is this so much cheaper than a commercial?
No crew, no equipment, no location, no catering, no shoot day. What's left is direction and craft — the part that was always worth paying for.
Tell us what you're selling.
Twenty minutes. We'll tell you which package fits — and if the honest answer is that you need a camera and a crew, we'll tell you that too.
Start a conversation